Gatorade

As the leader of the cap’s Industrial Design and UX, I spearheaded the development of the Smart Gx Bottle, Gatorade's tech-enabled squeeze bottle designed to help users set and track daily hydration goals. The Smart Gx Bottle features cap lights that provide real-time feedback on fluid intake, guiding users toward their hydration targets throughout the day. Fully integrated with the Gx app, a personalized nutrition and training platform, the bottle optimizes workout performance by aligning hydration with fitness goals.

At the heart of the design is an innovative cap sensor that measures fluid levels. When placed on a flat surface, the sensor calculates the distance between the liquid’s surface and the bottle’s total volume, allowing users to track their consumption over time. By leading both the industrial design and UX efforts, I ensured a seamless, user-friendly experience that marries technology with intuitive functionality.