OXO
Designing for a legacy brand
Smart Design
Design Direction and Industrial Design
Leading the team that designed for OXO was a uniquely rewarding experience. The brand originated at Smart Design, and was co-founded with a vision to revolutionize everyday tools through user-centered design.
This collaboration allowed us to redefine simplicity and functionality, crafting products that solve real-world problems with effortless ease. With OXO, every design had to meet the highest standards of comfort, durability, quality and accessibility. I worked to ensure each product not only upheld the brand’s legacy of intuitive, inclusive design but also pushed the boundaries of innovation, enhancing the user experience for people of all ages and abilities.
Compost Bin
Green Good Design Award 2020
Stainless Steel Tools
Red Dot Award 2022
iF Design Award 2022
Prep & Go Food Storage
iF Design Award 2022
Good Design Award 2022
Toilet Plunger
Wall Mounted Organizer
iF Design Award 2021