OXO

Designing for a legacy brand

Smart Design

Design Direction and Industrial Design

Leading the team that designed for OXO was a uniquely rewarding experience. The brand originated at Smart Design, and was co-founded with a vision to revolutionize everyday tools through user-centered design.

This collaboration allowed us to redefine simplicity and functionality, crafting products that solve real-world problems with effortless ease. With OXO, every design had to meet the highest standards of comfort, durability, quality and accessibility. I worked to ensure each product not only upheld the brand’s legacy of intuitive, inclusive design but also pushed the boundaries of innovation, enhancing the user experience for people of all ages and abilities.

Compost Bin

Green Good Design Award 2020

Stainless Steel Tools

Red Dot Award 2022

iF Design Award 2022

Prep & Go Food Storage

iF Design Award 2022

Good Design Award 2022

Toilet Plunger

Wall Mounted Organizer

iF Design Award 2021

Shower Caddy

Previous
Previous

LOO

Next
Next

Housewares